FRONTLINE HEALTH WORKERS COALITION

Issue Advocacy and Campaigns

Challenge:  How to best prevent needless maternal and child deaths in the developing world, and accelerate progress on global health.

Approach:  Formed new Frontline Health Workers Coalition urging public and private investment in frontline health workers as a “best buy” to save lives, and foster a healthier and more prosperous world. Frontline health workers (such as community health workers and midwives) are the first and often the only point of contact to the health care system for millions of impoverished families in the developing world and are capable of providing a range of life-saving interventions. Yet the World Health Organization estimates a shortage of at least one million of these workers. I shaped and helped facilitate the operational structure, staffing, governance and operating rules and growth of the coalition; helped establish goals and strategies related to policy, communications and membership; devised main messages and basic outreach materials; and orchestrated successful launch event including development of new website, issue brief, fact sheets and visual identity.

Change Ignited:  This Coalition officially launched in January 2012 at a high-level event in Washington, DC moderated by Dee Dee Myers, and with panelists including Anita McBride (Chief of Staff to former First Lady Laura Bush), Dr. Ariel Pablos-Mendez (head of Global Health at USAID) and Duncan Learmouth (SVP at GlaxoSmithKline).  The Coalition has already attracted membership and participation from some of the leading international health NGOs and corporations including AMREF, Family Care International, the Bill & Melinda Gates Foundation, IntraHealth, Johnson & Johnson, Merck, Partners In Health, Public Health Institute, RESULTS, Save the Children, the White Ribbon Alliance and World Vision. Activities have helped inspire new initiatives and greater collaboration between NGOs, corporations, the US government and and UN officials. To learn more, visit www.frontlinehealthworkers.org.